The Power of Being Together: A Strategic Model for Synergy at BookCity

The opening speaker of the “National Conference of BookCity Managers,” held on November 22, 2025 (Azar 1, 1404) at the Malek Theatre, was Seyed Alireza Kashizad, Organizational Transformation Strategy Consultant and Founder of the TTT Consulting Group. In his speech, he elucidated the profound concept of “The Power of Being Together” and presented a practical model for the transition from siloed activities to networked synergy.

By introducing a triangular model, Kashizad outlined the vital dimensions required for shaping an integrated and leading organization. This model helps managers understand why and how they must strive alongside one another to create greater value.

Key Points and Main Themes of the Discussion:

🔺 The First Side: Thinking Together

In this section, the intellectual foundation of joint cooperation is examined:

• The Why: What is the fundamental reason for our need for collective thinking?
• Necessity: Why is individual thinking insufficient in today’s complex world?
• Authenticity: How does collective thinking lend validity and authenticity to our decisions?

🔺 The Second Side: Motivation for Being Together

What is the engine driving teams to stay together?

• Need for Connection: Responding to the innate human need for effective interaction.
• Power of Choice: How does “being together” expand our circle of choices?
• Synergy for Innovation: The vital role of collective motivation in creating innovative ideas.

🔺 The Third Side: Culture of Being Together

How are these concepts institutionalized within the organizational fabric?

• Power of Strategic Values: Converting values into organizational power tools.
• Discovery and Problem Solving: Using collective wisdom to identify and resolve challenges.
• Learning: Transforming the organization into a dynamic and learning environment.

📝 Editorial Commentary

From Islands to an Ecosystem: A Vital Shift for BookCity

The strategic model presented by Mr. Kashizad highlights a crucial turning point for the BookCity (Shahr-e Ketab) network. In an era where cultural institutions face complex economic and social challenges, the traditional method of operating as isolated branches—or “islands”—is no longer sustainable.

The emphasis on the triad of Thinking, Motivation, and Culture suggests that true synergy is not just about logistical cooperation, but about a shared mindset. By adopting “Thinking Together,” BookCity managers can pool their wisdom to solve systemic issues. “Motivation” ensures the emotional resilience required for long-term goals, while “Culture” ensures these practices become the DNA of the organization.

This speech serves as a roadmap for transforming BookCity from a chain of stores into a unified, learning, and agile cultural ecosystem capable of navigating the complexities of the modern world.